26 October 2015 marks the 30th anniversary of the handback of Uluru-Kata Tjuta National Park to its traditional owners, the Pitjantjatjara and Yankunytjatjara people, who collectively identify as Anangu. On the eve of this anniversary, this paper presents key results from three years of ethnographic research within the National Park and nearby Ayers Rock Resort, situated in Yulara. The research, carried out as part of the ARC Project “The Value of Aboriginal Cultural Heritage: Cultural Production and Remote Economies in the Eastern Arnhem Land and the Western Desert”, has principally focused on how Anangu participate in and benefit from mass tourism on their country. Today, I will discuss the much publicised purchase of Ayers Rock Resort by the Indigenous Land Corporation, paying particular attention to the development opportunities this has generated for residents of the local Mutitjulu Community. Furthermore, I elaborate on the economic importance to Anangu of Maruku Arts, a regionally oriented art centre that enables people to make a living through the use of cultural heritage in tourism.